TREASURE Unveils Special Collaboration with N Seoul Tower for Seoul Concert Celebration

K-pop group TREASURE is set to launch a unique collaboration with N Seoul Tower to commemorate their upcoming Seoul concert, promising a new festival experience for fans.

According to YG Entertainment on October 2nd, the partnership between TREASURE and N Seoul Tower will run from October 8th to 14th. This marks the first-ever collaboration between N Seoul Tower and a K-pop group, generating excitement for a fresh and novel experience for global fans.

The collaboration, themed 'TREASURE HUNT,' will be accessible to those who purchase a special package. Participants will be able to decorate their own 'love locks' and hang them on the 'KEEP YOUR TREASURE' tree, take photos with TREASURE-themed props at N Photo zones, and complete various missions throughout N Seoul Tower to receive rewards.

Notably, from October 10th to 12th, coinciding with TREASURE's Seoul concert dates, the N Seoul Tower will be illuminated in a symbolic blue light representing the group, amplifying the concert's excitement. Additional events include a photo zone at the tower plaza, glass mapping on the 4th-floor observatory, and music video screenings within the 'Inside Seoul' space.

TREASURE has been actively promoting their 3rd mini-album 'LOVE PULSE,' released on August 1st. They will kick off their '2025-26 TREASURE TOUR-PULSE ON' at KSPO DOME in Seoul from October 10th to 12th, before heading to Japan and various Asian countries to connect with their fans.

Fans are reacting enthusiastically to the news of TREASURE's collaboration with N Seoul Tower, commenting, 'Finally, TREASURE is doing events like this in Korea!', 'I'm so excited to see TREASURE at N Seoul Tower,' and 'This project seems like something international fans will love too.'