HYBE Partners with National Museum of Korea for Global K-Culture Expansion

HYBE has joined forces with the National Museum of Korea and the National Museum of Korea Foundation to propel K-culture onto the global stage.

A memorandum of understanding was signed on the 2nd at the National Museum of Korea, with HYBE Chairman Bang Si-hyuk, National Museum of Korea Director Yoo Hong-joon, and National Museum of Korea Foundation President Jung Yong-seok in attendance.

The collaboration aims to enhance the brand value of K-culture merchandise and expand its reach into international markets. This partnership will focus on developing and globally distributing products that combine the intellectual property of HYBE artists with the museum's 'MU:DS' merchandise line, which is inspired by Korea's rich cultural heritage.

Chairman Bang Si-hyuk expressed his commitment, stating, "We will pour all of HYBE's infrastructure and sincerity into ensuring our cultural pride is shared with the world." Director Yoo Hong-joon added, "This collaboration will serve as an opportunity to introduce the beauty of Korean cultural heritage globally, bridging tradition and modernity, and broadening the horizons of K-culture."

Netizens are excited about the collaboration, commenting, "This is HYBE finally doing something impactful!", "I'm already looking forward to BTS and museum merchandise collaborations," and "This is a great opportunity to promote Korean culture internationally."