BOYNEXTDOOR Returns with 'The Action', Aiming for Global Domination with 'Hollywood Action'

BOYNEXTDOOR is back with their new mini-album, ‘The Action’, showcasing their bold charms.

The group unveiled the music and music video for the title track ‘Hollywood Action’ from their 5th mini-album ‘The Action’ at 6 PM today (20th). The six members have poured their aspirations for growth and becoming a ‘better self’ into this new release. Having participated in the creation of all tracks, they aim to capture listeners' hearts with music that reflects the group's unique identity.

The vivid lyrics, personally penned by the members, shine once again. Listeners can explore various stories of willing challenges and actions. Through songs like ‘Live In Paris’ (creative struggles), ‘JAM!’ (musical exchange with friends), ‘Bathroom’ (turmoil in a romantic relationship), and ‘있잖아’ (moments of breakup), they express different emotions in distinct musical styles. The title track ‘Hollywood Action’ notably showcases a defiant attitude and unbridled confidence.

Furthermore, the group's enhanced production capabilities are evident. In addition to the consistent involvement of Myung Jae-hyun, Tae San, and Woo Nam, Lee Han has also contributed to the title track's credits. This signifies the continuous progress and evolving artistry of BOYNEXTDOOR, aligning perfectly with the album's theme of challenge and growth, thus adding a layer of authenticity.

‘Hollywood Action’ is a song exuding the confidence of a Hollywood star. The group's signature vivid and direct lyrics are once again a highlight, enhanced by the members' proactive and bold demeanor, making for an enjoyable listening experience. The track combines swing rhythms, upbeat brass instrumentation, and the smooth vocals and rap of the six members, creating an atmosphere akin to watching a movie.

BOYNEXTDOOR has prepared a visually stunning performance to match the song's vibe. The highlight performance clips released so far are packed with powerful choreography, raising anticipation for the full stage. Choreographer Badah’s involvement in creating the choreography for ‘Hollywood Action’ adds a unique flair.

BOYNEXTDOOR has been on a steep upward trajectory, achieving a ‘career high’ with each album. They achieved double million-selling records with their 3rd mini-album ‘19.99’ and 4th mini-album ‘No Genre’. ‘No Genre’ recorded 1,166,419 copies in first-week sales, a significant increase of approximately 54% from the previous album's 759,156 copies. Their digital performance has also been strong, with both title and B-side tracks charting consistently, establishing them as a digital powerhouse.

Their global expansion is also remarkable. All four of BOYNEXTDOOR's previously released mini-albums have charted on the US Billboard main album chart, ‘Billboard 200’. Additionally, they successfully concluded their first solo tour, ‘BOYNEXTDOOR TOUR ‘KNOCK ON Vol.1’’ across 13 cities with 23 shows this summer and performed at ‘Lollapalooza Chicago’, showcasing their growing presence in the global music market. Expectations are high for their new release as they continue their successful run.

Meanwhile, BOYNEXTDOOR will hold their comeback showcase ‘BOYNEXTDOOR 5th EP [The Action] COMEBACK SHOWCASE’ at the KBS Arena in Gangseo-gu, Seoul, at 8 PM on the album release day, the 20th. Following this, they are scheduled to perform ‘Hollywood Action’ on Mnet’s ‘M Countdown’ on the 23rd, KBS2’s ‘Music Bank’ on the 24th, MBC’s ‘Show! Music Core’ on the 25th, and SBS’s ‘Inkigayo’ on the 26th.

Korean netizens are reacting enthusiastically, with comments like 'This album already feels like a hit!', 'BOYNEXTDOOR's music just keeps getting better the more I listen,' and 'The title 'Hollywood Action' already sounds so exciting!' showing high anticipation for their comeback.