Im Chae-moo Debuts as New Boss on 'My Boss Is an Ass' with Charisma and Warmth, 'Duriland's' Hardships Revealed

Talent Im Chae-moo appeared as the 'New Boss' on the KBS 2TV entertainment program 'My Boss Is an Ass' (abbreviated as 'Sadangwi') episode 328, which aired on the 19th, delivering both laughter and touching moments with his fatherly smile and uncompromising charisma.

The episode recorded a top viewership rating of 6.9% and a national viewership rating of 4.1% according to Nielsen Korea, continuing its reign as the undisputed No. 1 program in its time slot for 177 consecutive weeks.

Im Chae-moo, who had previously garnered significant attention in July during his appearance on Park Myung-soo's 'Walking Into the Boss', returned to the studio as a 'New Boss', much to the viewers' delight. He has been operating the amusement park 'Duriland' for 35 years, earning the nickname 'Debt Chae-moo' despite his unwavering love for children.

During the broadcast, Im Chae-moo revealed the heartbreaking story of selling his 67-pyeong mansion to repay 19 billion won in debt, even resorting to living in a makeshift bed in a disused bathroom at Duriland with his wife.

However, on air, he showcased his charismatic side, leading his employees with strict principles regarding safety and operations. His daughter, Lim Go-woon, who serves as the head of the operations planning team at 'Duriland', also made an appearance, drawing further attention.

While Im Chae-moo introduced himself as a gentle boss, his daughter and staff humorously exposed his impatient personality and obsessive cleanliness, making him flustered. Comedian Jeon Hyun-moo humorously remarked that his nagging was longer than the national anthem.

In a particularly touching moment, Im Chae-moo presented his wife with a bouquet of flowers for the first time in 15 years. Expressing his sincere gratitude, he said, 'It took 15 years to buy you this one bouquet. My wife is prettier than the flowers. Our future will be smooth sailing from now on.'

The episode also featured the intense circuit training prepared by national judo team coach Hwang Hee-tae for his athletes and behind-the-scenes footage of Jeon Hyun-moo and his team's appearance on Turkish television, adding to the program's entertainment value.

Netizens praised Im Chae-moo's dedication, commenting, 'Chairman Im Chae-moo, truly amazing,' and 'I really want to visit Duriland.' Many were touched by the gesture to his wife, saying, 'The bouquet gift for his wife is so heartwarming.'