Yoo Hyun-ju Radiates Dopamine-Inducing Fall Style in The Sienna Life's 2025 FW Collection

Premium golf wear brand The Sienna Life has unveiled its 2025 Fall/Winter (FW) collection, featuring professional golfer Yoo Hyun-ju, igniting anticipation for the upcoming season's field looks.

The collection draws inspiration from Italian aesthetics, enhanced with refined silhouettes and functionality, offering a fresh take on fall and winter golf attire. The key theme for the season is 'DOPAMINA ALLEGRA,' blending sporty designs that capture the seasonal mood with warmth, luxurious materials, and elegant lines.

The photoshoot, held at The Sienna Belluto CC in Yeoju, Gyeonggi Province, beautifully harmonized Yoo Hyun-ju's bright energy with the stunning course scenery, creating a vibrant and dynamic visual.

Key pieces include the Sienna Signature Jacquard Sweater and a series of sporty padding and down items featuring a lustrous texture. Premium materials such as wool knit, functional jersey, and water-repellent nylon are used, complemented by a sophisticated color palette of black and off-white monochromes, along with blue and brown gradients.

A brand representative stated, "The FW25 collection embodies both Italian sensibility and performance functionality, offering warm yet stylish looks for the autumn and winter fields where one can truly enjoy the essence of golf."

Yoo Hyun-ju, a South Korean female golfer known for her impressive driving distance attributed to her tall stature (172cm) and powerful lower body, has gained significant public recognition since 2017 through her social media presence and photoshoots. She is currently one of the most talked-about female golfers, showcasing both field performance and style icon status.

The Sienna Life has been strengthening its premium strategy by leveraging a 'sports star + actress muse' combination, recently experiencing a sell-out of their one-piece items after releasing a collaborative photoshoot with actress Lee Min-jung. The brand's ambassadors and models include professional golfers Park In-bee, Yoo Hyun-ju, Kim Ji-yeong2, and actress Lee Min-jung.

The collection will be available at major department stores nationwide, the Cheongdam flagship store, Shilla Hotel, The Sienna Jeju CC & Seoul CC, pro shops, and the brand's official online mall.

Netizens are buzzing with excitement, commenting things like, "Yoo Hyun-ju looks amazing in golf wear," and "This is the perfect fall field look." Many also expressed anticipation, noting, "They sold out items after the Lee Min-jung photoshoot, so I'm looking forward to this one too."