Shin Se-kyung Dazzles in SIE's 2025 Winter Outerwear Campaign

Actress Shin Se-kyung has unveiled her captivating visuals in the 2025 Winter Outerwear campaign for the women's apparel brand SIE.

The campaign beautifully merges Shin Se-kyung's serene and elegant charm with SIE's distinct brand mood, creating a visually striking collection. The featured styles range from lightweight yet warm padded jackets to the brand's signature coat series in new colors, and luxurious 100% wool coats, showcasing versatile winter styling.

A representative from SIE stated, "Through this winter campaign, we were able to further strengthen our brand identity," adding, "We anticipate market expansion and increased brand recognition based on the beautiful synergy with actress Shin Se-kyung."

The featured products will be pre-released on the SSF SHOP CesafaTV live broadcast on the 21st, followed by availability on SIE's official online store starting from the 28th. Additionally, SIE will host a pop-up store at STAGE35 in Seongsu-dong from the 25th to December 2nd, allowing customers to experience the winter outerwear collection firsthand.

Netizens praised Shin Se-kyung's elegant aura, with comments like "The photoshoot is extraordinary thanks to Shin Se-kyung," and "The coats are so pretty, I can't wait for them to be released." Many expressed anticipation for the SIE brand's future collections.