Rookie Lee Chae-min Tops October Actor Brand Reputation Rankings, Surpassing Jo Woo-jin and Lee Byung-hun

Rookie actor Lee Chae-min has taken the top spot in the October 2025 Actor Brand Reputation rankings, outshining established stars like Jo Woo-jin and Lee Byung-hun.

The Korea Reputation Research Institute announced the results of its October big data analysis on the 21st, revealing Lee Chae-min in first place, followed by Jo Woo-jin and Lee Byung-hun.

The rankings were compiled by analyzing a massive dataset of 186,695,012 pieces of big data from 100 actors appearing in dramas, films, and OTT content from September 21st to October 21st. This figure represents a significant 28.87% increase compared to the previous month's data.

Koo Chang-hwan, the director of the Korea Reputation Research Institute, stated, "Lee Chae-min, who has emerged as a rising star through the drama 'The Tyrant's Chef,' secured the number one position." He added, "Jo Woo-jin, who received critical acclaim for his diverse roles, and Lee Byung-hun, recognized as a national representative actor, followed in second and third place, respectively."

Lee Chae-min achieved a brand reputation index of 7,295,191, with scores of 1,750,849 in participation, 1,697,554 in media, 2,408,982 in communication, and 1,437,806 in community.

Fans expressed surprise and excitement at Lee Chae-min's achievement, with comments like, 'Wow, Lee Chae-min is amazing! So much more to look forward to,' and 'It's incredible to be ranked number one among such senior actors.' Many netizens acknowledged him as a true rising star.