VVUP Announces First Comeback Post-Rebranding with Pre-Release 'House Party'

Sungmin Jung · October 21, 2025 at 00:27

The group VVUP (members Kim, Paan, Suyeon, Jiyoon) is set to make their first comeback since rebranding, with the pre-release track 'House Party' dropping on the 22nd at 6 PM KST across various music platforms.

This song is a pre-release for their first mini-album, scheduled for release in November, and VVUP is hinting at a complete transformation. Here are three compelling reasons to anticipate their comeback:

Firstly, a comprehensive rebranding across music, performance, and visuals is underway. Since their debut, VVUP has garnered attention as 'global rookies' with songs like 'Doo Doom Chit' and 'Locked On,' charting internationally and receiving enthusiastic responses at 'KCON' Hong Kong and Japan. This rebranding is expected to further elevate their status among domestic and international fans.

Secondly, they are uniquely reinterpreting Korean elements. In the teaser content for 'House Party,' VVUP has infused traditional Korean folklore motifs like tigers and goblins with their own trendy sensibility. The styling, which combines traditional Korean updos and 'norigae' with modern details such as tooth gems and nail art, adds a fresh dimension.

Thirdly, they invite you to a 'sophisticated + upbeat' surreal party. 'House Party' is an electronic track blending chic synth sounds with an upbeat house beat, characterized by its highly addictive chorus. The music video features a captivating performance set against a traditional Korean hanok backdrop, depicting a surreal party where everyone dons 'filters,' promising to showcase VVUP's signature free-spirited energy.

Following the pre-release track, VVUP will hold their debut showcase on the same day at 8 PM KST at Blue Square, meeting fans directly. The showcase will also be live-streamed on their official YouTube channel.

Netizens are showing enthusiastic reactions, commenting, 'VVUP's comeback is finally here!', 'I'm so excited for the rebranding concept,' and 'I want to hear the new music soon.'

#VVUP #Kim #Paan #Suyeon #Jiyoon #House Party #Locked On