Kodak Apparel Launches 'Colorama Collection' Featuring Kim Hye-yun in Viral Lightweight Down Jacket

Kodak Apparel has unveiled its 'Colorama Collection' for the 2025 Fall/Winter season, featuring a line of lightweight outerwear in vintage colors.

The collection draws inspiration from Kodak's large-scale photography advertising series displayed at New York's Grand Central Terminal from the 1950s to the 1990s. The theme, 'Kodak's Gaze Captured by Color,' is reinterpreted for the modern era. Just as a vast panorama unfolds with diverse colors, the collection's campaign visuals sensuously capture a variety of moments, transitioning between daily life, travel, urban scenes, and nature.

The 'Colorama Collection' is characterized by designs that embrace seasonal changes and Kodak's signature deep color palette. With lightweight, warmth, and practicality as key features, the collection includes versatile items such as down jackets, quilting jackets, vests, and corduroy sets, suitable for everyday wear, travel, and outdoor activities.

Notably, the 'Colorama Lightweight Goose Down Jacket,' worn by actress Kim Hye-yun in the campaign, utilizes premium goose down filling to enhance warmth and features Kodak's characteristic vintage color palette, elevating its design aesthetic. Available in colors like gray, yellow, blue, and black, this lightweight down jacket is enhanced with a built-in hood, front zipper pockets, and Kodak logo artwork, adding practicality and refined details. Its lightweight nature ensures comfort for extended wear, and the three-dimensional silhouette offers a flattering fit, making it an ideal daily padding.

Additionally, the 'Cineframe Lightweight Quilting Jacket' reimagines transitional outerwear with Kodak's unique film sensibility. It features a corduroy collar, front quilting pattern, and natural harmony in its tone-on-tone color blocking, offering a lightweight and warm option for daily wear. The 'Cinekodak Velvet Corduroy Set-up,' a bestseller, has also been newly upgraded for the season. Made from corduroy for a warm feel and deep color, it boasts a stand-neck collar and elasticated waist and cuffs, ensuring versatility with any outfit or occasion. Inspired by the Kodak archive, colorful stripe accents and back logo artwork highlight the unisex design, perfect for creating similar-look outfits with partners, family, or friends.

The 'Colorama Collection' is available at official Kodak Apparel stores and online. Campaign visuals and videos featuring Kim Hye-yun can be found on the brand's official YouTube channel and Instagram.

Korean netizens are showing significant interest in the lightweight down jacket worn by Kim Hye-yun. Comments include 'Kim Hye-yun is so pretty,' 'The colors of the clothes really feel like Kodak,' and 'This is the perfect item for fall/winter,' expressing their anticipation for the collection.