Fashion Brand 'Charmiz' Concludes Operations After 2 Years, Director Ji-woo Hints at New Beginnings

Fashion brand Charmiz, run by director and creator Ji-woo, has officially announced the end of its journey after approximately two years.

In a recent social media post, Director Ji-woo expressed deep affection and regret for the brand, which she poured her heart into for over two years. "Charmiz is a brand I've sincerely operated for over two years, encapsulating my 10 years of experience and taste in apparel," she shared, thanking fans for their support.

She explained the decision to close the brand, stating, "Amidst the rapidly changing market trends and realistic operational conditions, there were constant trial and errors. After much deliberation, I have decided to conclude Charmiz's journey at this point."

Director Ji-woo emphasized how difficult the decision was, acknowledging the preciousness and significance of the time spent communicating through clothing and showcasing various styles. She extended her gratitude to the customers who have supported her in the apparel industry for the past decade, noting, "Thanks to you, I was able to continuously try new things without fear."

Concluding her message, she expressed her intention to reflect deeply on better directions and sustainable methods as a brand director and creator. "I look forward to you watching my next journey as well," she added, hinting at potential future projects, such as a new brand or different creative endeavors.

Netizens are expressing their sadness and support, with comments like 'Thank you for all your hard work, Director Ji-woo,' 'It's so sad that Charmiz is closing,' and 'I'll be cheering for your next steps!'.