Song Ji-hyo's 'True CEO' Status Highlighted Amidst Busy Schedule

Actress Song Ji-hyo is garnering renewed attention for her role as a 'true CEO,' actively managing her own business ventures alongside her thriving career in film and variety shows.

In a past interview, Song Ji-hyo shared, "I visit the company often. When I go, I have about 10 things to approve," she said with a laugh. "I feel a sense of satisfaction when I participate directly and handle the details. That's why I concentrate more," she added.

Instead of being a nominal CEO, Song Ji-hyo is deeply involved in all aspects of company operations, from product planning to final approvals. She explained, "This business is different in nature from my main profession, which actually helps me focus more. The sense of accomplishment from completing each task makes me feel less fatigued," revealing her passion for her business.

Even during busy promotional schedules before film premieres, Song Ji-hyo demonstrated her commitment as a CEO, stating, "I had a pile of documents to approve in the waiting room. I even handled approvals during the premiere."

In this context, a recent episode of the SBS variety show 'Running Man' featured a special titled 'Dear, Give Me That Salary CEO,' which showcased the interior of Song Ji-hyo's actual company. The episode centered on the cast members transforming into office workers, needing to generate profits through their own abilities to receive their salaries.

When Song Ji-hyo was designated as the 'CEO they admire,' the members visited the lingerie brand company she runs. Song Ji-hyo invited them, saying, "Let's go get some free food." During this visit, the actual office space and brand atmosphere were revealed, capturing viewers' attention.

The office, as shown on broadcast, boasted a neat and sophisticated interior, with employees seen working passionately. The company, which recently relocated to Sangam, also appeared to have expanded in scale.

Following the broadcast, online communities buzzed with comments like, "I thought she was just a figurehead CEO, but she's actually hands-on," and "Approving documents even in the premiere waiting room... her diligence is extraordinary." Fans expressed their fervent interest in her business growth, with messages such as, "It's a relief that the business is doing better and better," and "Doesn't the move to Sangam mean expansion?"