TIRTIR Appoints BTS's V as New Global Ambassador

Beauty brand TIRTIR has officially announced the appointment of V (Kim Taehyung) from global sensation BTS as its new global ambassador.

This collaboration is anticipated to mark a significant new beginning for TIRTIR, aiming to extend its brand philosophy of 'beauty that is authentically me' to consumers worldwide.

V is recognized not only for his musical talent but also as an artist who freely traverses fashion and beauty, expressing diverse styles with his unique flair, and is considered a cultural icon inspiring fans globally.

TIRTIR plans to leverage V's sophisticated sensibility and relaxed attitude to convey its core message of 'diverse color options and confident beauty' to the global market, thereby further expanding the brand's reach.

A TIRTIR representative stated, "V's expressiveness and sensibility align perfectly with TIRTIR's direction towards 'individuality and diversity.' We expect to connect more deeply with global consumers through his influence."

Earlier, on October 28th, TIRTIR released teaser content featuring V on its official social media channels, which immediately garnered enthusiastic responses from fans worldwide, signaling the full-scale launch of their global campaign.

Fans expressed excitement, commenting, 'The brand feels more premium with V,' 'World star Kim Taehyung, as expected!', and 'Already looking forward to TIRTIR's ambassador V.'