SBS's 'Why I Kissed You' Aims to Revive Weekday Romance Drama Syndrome with Jang Ki-yong and Ahn Eun-jin

SBS's new Wednesday-Thursday drama, 'Why I Kissed You,' is setting its sights on reigniting the romance drama craze on weekdays.

The premiere is scheduled for Wednesday, November 12th, at 9 PM. The series tells the story of a single woman who poses as a mother for a job to make ends meet, and her team leader who falls in love with her, depicting a mutual, heartfelt romance. Expectations are high for the romantic chemistry between two of 2025's hottest actors, Jang Ki-yong (playing Gong Ji-hyeok) and Ahn Eun-jin (playing Go Da-rim).

'Why I Kissed You' will be the first drama to launch SBS's revived weekday drama slot in November 2025. Airing in the mid-week slot of Wednesday and Thursday at 9 PM, it faces the challenge of capturing the attention of the 2049 demographic, especially since this timeslot is often dominated by variety and documentary programs from other broadcasters.

What makes 'Why I Kissed You' particularly noteworthy is its genre: romance. SBS has long held the title of a 'romance drama powerhouse,' with past hits like 'Our Beloved Summer' and 'Business Proposal' achieving sensational popularity both domestically and internationally when aired as weekday dramas. The anticipation is that this successful combination of SBS weekday dramas and romance will also work for 'Why I Kissed You.'

Jang Ki-yong and Ahn Eun-jin are set to portray a thrilling and intense dopamine-fueled romance that begins with a kiss. According to the production team, the actors will deliver not only heart-fluttering romance but also comedic elements, ensuring viewers won't have a dull moment.

'Why I Kissed You' premieres on November 12th at 9 PM.

Netizens are expressing high anticipation, with comments like 'Jang Ki-yong and Ahn Eun-jin together? I'm already excited!', 'Trust SBS romance dramas! Is this going to be a hit?', and 'Posing as a mother for a job? I'm curious about the story.'