Aloe Empress Choi Yeon-jae Appears on 'Millionaire Next Door', Revealing Luxury Gangnam Mansion!

Choi Yeon-jae, the CEO of the pioneering aloe company that achieved a legendary 100 billion won in annual revenue, is set to make an appearance on EBS's 'Millionaire Next Door'.

In the episode airing this Wednesday, November 5th, at 9:55 PM, Choi Yeon-jae, dubbed the 'Gutenberg of Aloe' for leading the popularization of aloe in Korea through Kim-o-moon Aloe, will share her tumultuous life journey.

Founded in 1975 and celebrating its 50th anniversary this year, Kim-o-moon Aloe is renowned as a pioneer in direct sales, rewriting distribution history in Korea. During the broadcast, Choi Yeon-jae will reveal her secrets to transforming from an ordinary housewife into a global female entrepreneur, along with her indomitable spirit and life philosophy that turned crises into opportunities.

Notably, 'Millionaire Next Door' will offer the first-ever glimpse inside Choi Yeon-jae's ultra-luxurious mansion. She resides in a prime Gangnam villa that has been recognized as 'Korea's Most Expensive Apartment Complex' for 15 consecutive years. Host Seo Jang-hoon expresses his astonishment, mentioning that the late Chairman Lee Kun-hee once owned the property, and even more shockingly, the villa is equipped with a 'civil defense shelter system' capable of withstanding a nuclear attack – a first in Korea.

The mansion, boasting an imposing entrance like a grand castle gate, features an indoor garden that resembles an entire forest and a sprawling outdoor garden of unparalleled scale. Art pieces displayed throughout the house reflect her sophisticated taste and elegant lifestyle. From a piece crafted with 1,000 jewels symbolizing wealth and power to paintings by renowned artist Kim Won-sook, her collection rivals that of many galleries.

Seo Jang-hoon and Jang Ye-won will challenge themselves to find an artwork estimated to be worth the price of a Gangnam apartment, showcasing their artistic discernment. The winner of this intense competition and the identity of the surprisingly high-priced artwork will be unveiled on 'Millionaire Next Door'.

Discover the moving story behind the dazzling success of 'Aloe Empress' Choi Yeon-jae on Wednesday, November 5th, at 9:55 PM on EBS's 'Millionaire Next Door'.

Netizens reacted with excitement, commenting, 'CEO Choi Yeon-jae is truly amazing,' 'When you think of aloe, it's definitely Kim-o-moon Aloe,' and 'I'm already looking forward to seeing the house reveal!' Many expressed anticipation for her chemistry with host Seo Jang-hoon.