AHOF Becomes the New Face of School Uniform Brand 'Schoollooks,' Solidifying 'Monster Rookie' Status

K-pop group AHOF has been appointed as the new models for the school uniform brand 'Schoollooks,' demonstrating the 'monster rookie' potential.

According to their agency F&F Entertainment on the 5th, the nine-member group – Steven, Seo Jeong-woo, Cha Woong-ki, Zhang ShuaiBo, Park Han, JL, Park Ju-won, Zian, and Daisuke – unveiled photos showcasing their vibrant and confident charm.

The released images show the members perfectly pulling off blue-toned school uniforms, with personalized styling for each member enhancing their individual charisma and amplifying their free-spirited appeal.

The selection was driven by the alignment between Schoollooks' brand value of 'vibrant school life' and AHOF's image. Expectations are high that the group's strong teamwork, forged since their appearance on 'Universe League,' and their determined pursuit of perfection will create significant synergy with the brand.

This appointment is particularly noteworthy as it comes just four months after their debut in the music industry. Having earned the title of 'monster rookie' with their first mini-album 'WHO WE ARE' in July, AHOF has clearly made a significant impression not only in the K-pop scene but also across various industries.

Furthermore, AHOF's comeback momentum is proving to be formidable. Following their notable achievements like ranking fifth in debut album first-week sales and securing three music show wins, anticipation for their new release is soaring.

Their latest album, 'The Passage,' released on the 4th, has been met with an enthusiastic response. The title track 'Pinocchio Hates Lies' topped the Bugs real-time chart and ranked 79th on the Melon HOT100. Additionally, all four other tracks on the album consecutively ranked from 3rd to 6th on the Bugs real-time chart, achieving a 'chart-sweeping' phenomenon.

The album's physical sales are also drawing attention. Based on Hanteo Chart data, AHOF recorded over 81,000 copies sold on the release day (the 4th), securing the number one spot on the daily album chart.

AHOF has expressed their commitment to showcasing their presence as the 'representative icon of youth' through various upcoming activities.

Netizens are reacting positively, with comments like 'AHOF looks so fresh in school uniforms,' 'Already a model? Truly a monster rookie,' and 'Looking forward to their future activities,' showing support for the group's new endeavors.