(G)I-DLE's Miyeon Launches 'MY, Lover' Pop-Up Event to Celebrate New Album

Global K-pop fans are invited to celebrate (G)I-DLE member Miyeon's comeback with a special pop-up store, opening today.

Cube Entertainment announced that the 'MIYEON 2nd Mini Album [MY, Lover] POP-UP' will be held for seven days, from the 5th to the 11th, at the Atrium A on the first floor of Times Square in Yeongdeungpo.

The pop-up space is designed to visually represent the multifaceted love themes explored in Miyeon's second mini-album, 'MY, Lover,' featuring artistic objects and large photo zones that showcase her unique sensibility. Fans can anticipate a wide array of merchandise, including photo cards, diaries, paper photo magnets, and ID photo holder mirror keychains, alongside practical goods like half-zip-up jackets, shoulder bags, blankets, and mini fur pouch keychains, all designed to ignite collectors' desires.

Engaging events are also part of the experience. Visitors who post their pop-up reviews on social media with the required hashtags will be entered into a draw to win a signed photo card from Miyeon. Additionally, purchase receipts will feature Miyeon's handwritten messages, adding a special touch to the memorabilia.

Following its run in Seoul, the 'MIYEON 2nd Mini Album [MY, Lover] POP-UP' is scheduled to open in Taipei later this month, allowing fans in Taiwan to also experience the event.

Miyeon's second mini-album, 'MY, Lover,' released on the 3rd, quickly topped the daily and weekly bestseller charts on China's largest music platform, QQ Music. The title track, 'Say My Name,' also secured the number one spot on the Bugs real-time chart and ranked high on the Melon HOT 100 chart, marking a successful debut on both domestic and international music charts.

Fans are expressing their excitement online, with comments like, 'Can't wait to visit the pop-up!', 'Hope the album and the pop-up are huge successes!', and 'The merchandise looks so pretty, I want it all!'