NEWBEAT Returns with First Mini-Album 'LOUDER THAN EVER', Aiming for Global Domination

K-pop group NEWBEAT (Park Min-seok, Hong Min-seong, Jeon Yeo-yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yoon-hoo, Kim Ri-woo) is set to make their comeback with their first mini-album, 'LOUDER THAN EVER', releasing on the 6th at 12 PM KST across various online music platforms.

This album marks NEWBEAT's significant first step towards a global stage. With just one day left until the release, we've highlighted the key points that build anticipation for NEWBEAT's comeback.

# 'All English Tracks' & Collaboration with Renowned International Producers for a Worldwide Blueprint

'LOUDER THAN EVER' is geared towards a more worldwide direction, featuring all English lyrics and intuitive sounds to foster natural communication with international listeners and capture the global K-pop fanbase. Notably, the album boasts enhanced quality through collaborations with a stellar lineup of international producers. Neil Ormandy, a renowned producer based in LA who has worked with Billboard TOP10 artists like James Arthur and ILLENIUM, and Candace Sosa, a prominent US songwriter and producer who has contributed to numerous BTS albums, have joined forces with NEWBEAT to elevate their global market ambitions.

# Showcasing NEWBEAT's New Musical Spectrum with 'Double Title Tracks'

NEWBEAT is presenting 'Look So Good' and 'LOUD' as double title tracks for this album. While their debut album explored traditional 90s old-school genres, this mini-album offers a modern reinterpretation of early 2000s Pop R&B retro vibes. 'Look So Good' encapsulates NEWBEAT's aspirations and confidence, allowing listeners to feel each member's charm alongside Y2K sounds. 'LOUD' expresses their first shout to the world, delivering a unique sound by blending Bass House with the energy of Rock and Hyperpop. The album also features a total of four tracks, including the funky band sound of 'Unbelievable' and the dreamy atmosphere of 'Natural' with its upbeat rhythm.

# Unconventional Move with the 'World's First VR Album'... SBS Comeback Showcase on Release Day

NEWBEAT announced their arrival as '5th Gen Super Rookies' in March with an exceptional move. Following their debut full-length album, they've undertaken grand projects like the Mnet Global Debut Show and SBS Debut Fan Showcase, showcasing an unconventional approach. Now, they are capturing global fans' attention once again by presenting their new album as the world's first VR (Virtual Reality) album. NEWBEAT will broadcast their comeback showcase live on the SBS official YouTube channel 'SBSKPOP X INKIGAYO' at 8 PM on the same day the album is released. Anticipation is mounting for NEWBEAT's new endeavors and comeback activities, combining solid skills with differentiated content.

Fans are expressing excitement, commenting things like, 'Finally a comeback, I'm so looking forward to it!', 'It's great that this album also has many songs for global fans,' and 'A VR album sounds so novel, I can't wait to see it.'