ILLIT's 'Little Mimi' Merchandise Sells Out Rapidly, Additional Production Announced

Group ILLIT's merchandise has once again emerged as a 'hot item,' proving its immense popularity.

According to Belift Lab, the 'Little Mimi' version of the merchandise for ILLIT's first single album, ‘NOT CUTE ANYMORE,’ sold out shortly after pre-orders began. Due to the explosive response from fans, additional production has been initiated, allowing more fans to get their hands on the coveted merchandise. It is currently available for purchase on online platforms like Weverse Shop.

The merchandise features a keychain doll of 'Little Mimi,' a beloved Korean character. The set also includes a mini CD, lyric book, and photocard, offering a combined music and merchandise experience. With six types of dolls produced, including a hidden edition that enhances its collector's value, it provides a special treat for fans.

Belift Lab stated, "This merchandise focused on capturing ILLIT's diverse charm that cannot be defined by cuteness alone," adding, "It's a unique item that incorporates the 'ILLIT core' into the existing 'Little Mimi' doll." They further explained, "Beyond simple merchandise, it can also be utilized as a fashion item, allowing fans to style it according to their individual personality and preferences."

Previously, ILLIT's in-ear earphone merchandise released with their third mini-album ‘bomb’ in June also sold out during the pre-order period, necessitating additional production. At the time, a chain of 'merch-unboxing' photos flooded social media, solidifying its trendsetting status.

Meanwhile, ILLIT's first single album ‘NOT CUTE ANYMORE’ is set to be released on the 24th. The title track, sharing the same name as the single, directly expresses a desire to be seen as more than just cute and is produced by renowned American producer Jasper Harris, expanding ILLIT's musical spectrum.

Prior to their comeback, ILLIT will hold ‘2025 ILLIT GLITTER DAY IN SEOUL ENCORE’ on August 8-9 at the Olympic Hall in Seoul Olympic Park, creating special memories with their fans.

Korean netizens are reacting enthusiastically to the merchandise's success, commenting things like, "As expected of ILLIT! Even their merch leads trends," "The combination of Little Mimi and ILLIT is irresistible," and "Thank you for the additional production! Please make sure we can buy it."