Choi Gwi-hwa Delivers Laughs as King's Bag CEO in 'Unlovable Love'

‘Triple Million-Viewer Actor’ Choi Gwi-hwa is capturing viewers' attention as the comedic ace in the latest tvN drama, 'Unlovable Love'.

In the recently aired episodes, Choi Gwi-hwa portrays Hwang Ji-soon, the CEO of King's Bag Entertainment, exuding a vibrant and humorous energy. Notably, his reunion with actor Lee Jung-jae (playing Im Hyun-joon), who he previously faced off against in 'Squid Game Season 3', showcases a bromance viewers can trust, bringing much laughter to the audience.

Hwang is a character who recognized Im's talent early on and worked as his manager for a long time. After leaving the entertainment industry with Im to run a script printing business, Im's movie became a massive hit, leading them to rebuild their careers and for Hwang to establish himself as a management company CEO, living a life full of ups and downs.

Making a strong impression from his first appearance singing 'Unlovable Person', CEO Hwang provided crucial advice to his friend Im Hyun-joon, who was contemplating appearing in the movie 'Good Detective Kang Pil-goo', offering him the decisive push to restart his acting career. Following the success of 'Good Detective Kang Pil-goo', CEO Hwang also rose as an entertainment executive, captivating viewers with his transformed visual.

Furthermore, having experienced the industry's trials and tribulations together with Im since their early days, CEO Hwang listened to and supported Im's struggles closely, demonstrating his professionalism as a CEO. He also revealed a sensitive side by offering stable guidance to actors contemplating a change in image and diligently checking their health.

Most of all, CEO Hwang's nonchalant yet sharp remarks, scattered throughout the scenes, have had viewers in stitches. When Im Hyun-joon worried about overlapping schedules with a top star, Hwang realistically told him, 'Hyung doesn't even care.' His persistent efforts to appease and cajole Im, who was building animosity with reporter Wi Jeong-shin (Lim Ji-yeon), added another layer of intrigue.

Through the character of CEO Hwang, Choi Gwi-hwa is hitting the audience's 'laughter button' with his unrestrained charm. He previously solidified his status as a 'Triple Million-Viewer Actor' with his powerful performances in films like 'Train to Busan', 'A Taxi Driver', and 'The Roundup'. Following the global hit Netflix series 'Squid Game', he continues to gain solid trust from the public as a scene-stealer in popular works such as tvN's 'The Tyrant Chef' and Disney+'s 'Tale of the Nine Tailed 1938'. The drama 'Unlovable Love' airs every Monday and Tuesday at 8:50 PM KST.

Netizens are reacting enthusiastically, with comments like 'Actor Choi Gwi-hwa is truly a master of comedic acting!', 'The chemistry with actor Lee Jung-jae is insane, already waiting for Season 2!', and 'The character Hwang Ji-soon is perfect, I'll be tuning in every week.'