NEWBEAT Shines as '5th Gen Super Rookies' at SBS Comeback Showcase

Group NEWBEAT has solidified its presence as '5th Gen Super Rookies' with a dazzling performance at their SBS comeback showcase.

NEWBEAT (Park Min-seok, Hong Min-seong, Jeon Yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yoon-hoo, Kim Ri-woo) met with their global fans on the afternoon of the 6th through the comeback showcase 'LOUDER THAN EVER', aired on SBS's official YouTube channel 'SBSKPOP X INKIGAYO'.

During the event, NEWBEAT presented songs from their first mini-album 'LOUDER THAN EVER', released on the same day. They performed the double title tracks 'Look So Good' and 'LOUD', as well as the B-side track 'Unbelievable', showcasing their unique musical identity. Their spectacular choreography and flawless live vocals drew widespread admiration.

The members captivated the audience with their versatile charms, exuding a chic aura in all-black suits and hip, street-inspired outfits, and then radiating a refreshing energy in sporty yellow ensembles.

Furthermore, NEWBEAT engaged fans with a variety of segments, including introductions to their first mini-album, behind-the-scenes episodes, and fun challenges like 'Challenge most unlike our vibe' and 'Challenge most like our vibe', creating special memories for their fanbase.

The album 'LOUDER THAN EVER' boasts high production quality, featuring collaborations with acclaimed international producers such as Neil Ormandy, who has worked with artists like aespa, and Candace Sosa, known for her work with BTS. The group also garnered significant attention for being the first in the world to release a VR album, further boosting interest in 'LOUDER THAN EVER'.

Adding to their growing influence, NEWBEAT announced a management contract with Modern Sky, China's largest original music company, solidifying their global standing. The group's active promotions are fueling anticipation for their future endeavors.

NEWBEAT will continue their comeback activities by appearing on various music shows, including KBS2's 'Music Bank' on the 7th, MBC's 'Show! Music Core' on the 8th, and SBS's 'Inkigayo' on the 9th.

Netizens reacted enthusiastically, commenting, "NEWBEAT's performances are so enjoyable to watch," "This album is genuinely all good songs! Not just the title tracks, but the B-sides are masterpieces too," and "A VR album is so cool, I'm really looking forward to what this group does next."