ILLIT Teases Bold Transformation with 'NOT CUTE ANYMORE' Comeback

Group ILLIT is igniting curiosity among fans with the provocative title of their upcoming release, 'NOT CUTE ANYMORE'.

The single album, slated for release on the 24th, carries a meaning that contrasts with the bright and bubbly girl image ILLIT has established. Fans are eagerly anticipating the comeback, speculating about the new concepts and musical styles the group will present.

The message embedded in the album title has been hinted at in previously released content. The packshot image featured the text, “People call me cute before they know me, and they keep saying it after. But there are so many unexpected sides to me. It just takes a little more time to notice.” This hints at a significant transformation for ILLIT.

The title track 'NOT CUTE ANYMORE' conveys a desire to move beyond a purely cute image, while the B-side track 'NOT ME' expresses the determination to defy any definition by others. This is not a rejection of their past image, but a bold declaration of showcasing the infinite potential of their 'true selves' that have yet to be revealed to the world.

Adding to the anticipation, the album features production by global producer Jasper Harris, known for his work on Billboard's 'Hot 100' and Grammy nominations, along with contributions from talented singer-songwriters Sasha Alex Sloan and youra. Furthermore, members Yoonah, Minju, and Moka have songwriting credits on a B-side track, highlighting their growth as artists.

As the album content is unveiled sequentially, fans are expressing their excitement, with comments like, “Even the parts where they say they’re not cute are still adorable,” “I’m so curious about what styles and genres they’ll tackle,” and “ILLIT’s vibe is always intriguing.”

ILLIT will heighten the comeback fever by releasing concept photos on the 10th and 12th, a music video moving poster on the 17th, and official teasers on the 21st and 23rd. The new album and music video will be released on the 24th at 6 PM.

Prior to their comeback, ILLIT will hold their first official fan meeting, '2025 ILLIT GLITTER DAY IN SEOUL ENCORE,' on the 8th and 9th at the Olympic Hall in Olympic Park, Seoul, spending special time with their fans.

Fans are showing immense enthusiasm for ILLIT's new transformation. Online communities are buzzing with comments like, 'This concept looks amazing,' and 'Can't wait to see it.' However, some fans also expressed nostalgia for their previous cute image, saying, 'ILLIT is cute no matter what they do.'