BTS V Becomes 'Sold-Out Fairy' After Being Appointed Ambassador for Japanese Beauty Brand Yunth

BTS member V has proven the 'V Effect' as products from the Japanese beauty brand Yunth, for which he was appointed ambassador, sold out.

Yunth released behind-the-scenes footage of V's commercial shoot on the 5th, receiving immense attention. Fuji TV's popular news and culture program 'Mezamashi' reported that V was selected as the first advertising model for a skincare brand in Japan, broadcasting the commercial and V's interview.

Immediately after the advertisement was released, Yunth products experienced a sell-out situation in both online and offline stores across Japan. On the 6th, Yunth's official account posted a notice stating, "Due to an overwhelming response exceeding our expectations, we have received reports that Yunth products have sold out in stores. We apologize for any inconvenience caused. We are currently proceeding with restocking sequentially, and we would appreciate your understanding."

When the news of V's appointment as Yunth's ambassador broke on the 29th of last month, the stock price of Ai Robotics, the Japanese company owning Yunth, rose by 7.53%, reaching a new all-time high. This demonstrates that V, embodying the brand itself, is becoming a driving force for its growth into a global brand.

Ai Robotics also stated, "We expect this contract to provide overall direction for our global strategy to enhance brand recognition and expand into overseas markets."

Following the news of V's appointment as ambassador for the Japanese beauty brand Yunth, Korean netizens reacted with comments such as, 'As expected, V's power is immense!', 'Anything V advertises is a guaranteed sell-out,' 'V's global influence is recognized even in Japan,' and 'Can we buy Yunth in Korea now?' Their responses once again confirmed his formidable impact.