BTS V's Global Power Strikes Again: Beauty Ad Teaser Surpasses 120 Million Views

Global superstar V of BTS is once again demonstrating his immense influence, as the teaser video for his beauty brand advertisement has surpassed an astonishing 120 million views, proving the potency of the 'V Effect'.

On the 3rd, Korean beauty brand TIRTIR officially announced V as their new global ambassador. TIRTIR expressed their anticipation that V's influence would allow the brand to connect more deeply with consumers worldwide, aiming to further expand their global market presence.

The initial teaser video, released on the 1st and featuring V from behind, garnered explosive attention, reaching 100 million views in just six days after its release on TIRTIR's global official Instagram.

A second teaser video, released on the 4th, has also surpassed 74 million views and is rapidly approaching the 100 million mark.

Reactions on TIRTIR Japan's official X (formerly Twitter) account were equally fervent. A single photo shared on October 28th, showing only V's lower face, exceeded 10 million views, igniting a massive response from fans across the globe.

TIRTIR released the full version of the advertisement on the 8th. In the video, V embodies a perfect aesthetic, reinforcing the brand's premium image. The visual of foundation gliding over his smooth, elastic skin serves as a visual representation of the 'ideal of beautiful skin,' maximizing the artistic sensibility of V's features.

V continues to hold a unique position not only as a singer but also as a fashion icon. He effortlessly digests diverse styles with his own distinct aura, freely crossing boundaries in music, fashion, and beauty.

His impact is such that 'The moment V's fingertips touch, everything sells out.' This is the 'V Effect.' V's ripple effect as an icon of K-beauty has been proven multiple times.

In 2021, the official X account of the Blue House (Cheong Wa Dae) noted, "BTS member V coined the phrase 'sells out just by brushing past it,'" adding that "the lip balm V used sold out globally in three seconds."

Furthermore, a small publishing house that released a book V read recorded a complete sell-out within three days, prompting the creation of a new 'Purple Edition' with a special "The Book V Read" band.

Even a domestic small business that was once on the brink of closure saw a surge in global orders after V was seen wearing their product, leading to the hiring of international sales staff and business expansion.

The 'V Effect' appears to have transcended mere popularity to become a cultural phenomenon.

Korean netizens have reacted enthusiastically to V's appointment as TIRTIR's global ambassador and the massive success of the ad teaser, with comments like "V's power is incredible," "The ad quality is insane, V's face did it all," "Korean beauty brands will become more global thanks to V," and "The 'sold-out fairy' V will probably sell out all the cosmetics again."