CRAVITY Ignites Comeback Hype with Fan Listening Party: "Lemonade Fever Choreography is Legendary!"
K-pop boy group CRAVITY (Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, Seongmin) has amplified the excitement for their comeback with a special listening event held prior to their new album's release.
Recently, CRAVITY hosted a listening party for their second full-length album's epilogue, 'Dare to Crave : Epilogue,' set to be released on the 10th. The event, held in Seoul, offered fans their first chance to experience the new album.
This exclusive event was made even more special by inviting their official fan club, 'LUVITY.' The listening party featured a variety of sensory experience zones, including an auditory zone to enjoy track visualizers, a tactile zone for customizing film photos, and a visual zone for taking commemorative photos. A new album window display zone allowed attending fans to preview the album.
Notably, CRAVITY spent time with their fans, listening to the songs together and sharing behind-the-scenes stories about the title track 'Lemonade Fever,' as well as 'OXYGEN' and 'Everyday.' Regarding 'Lemonade Fever,' the members exclaimed, "The performance is incredibly cool. We think the choreography is the best CRAVITY has ever done," sparking cheers from the fans. They highlighted the third chorus as a point choreography, adding to the anticipation. Allen explained the album's theme as 'sensory play' and shared that whispering sounds were incorporated into the song to stimulate hearing, adding further meaning.
After listening to 'OXYGEN,' Serim revealed a recording anecdote: "I rapped as if holding my breath during recording to give a feeling of lacking breath." Praising Allen's self-composed track 'Everyday,' the members noted how his dedicated directing significantly elevated the song's quality, promising to reveal more behind-the-scenes details after their comeback.
Beyond the music, CRAVITY engaged with fans by asking for feedback on the sensory experience zones and discussing the 'Lemonade Vending Machine' promotion that took place earlier in the week, creating even more special memories with LUVITY. CRAVITY had previously built anticipation for their new release through teaser content and offline promotions featuring lemonade. With this listening party, they've further fueled the comeback momentum, and keen attention is focused on the distinct presence CRAVITY will establish with their second full-length album.
Fans expressed their excitement, commenting, "It was amazing to communicate directly with the members and hear in-depth stories about the album," and "Hearing that the 'Lemonade Fever' choreography is legendary makes the comeback even more anticipated." Many also praised the event, stating, "The various experience zones provided a special, multi-sensory experience."