ARrC Achieves Career Highs in Debut Week with 'CTRL+ALT+SKIID', Hinting at Global Phenomenon

Rookie group ARrC is making waves, achieving career highs from their comeback's first week with a series of dynamic activities.

On March 3rd, ARrC (members Andy, Choe Han, Doha, Hyeonmin, Jibin, Kien, and Rioto) unveiled their second single album, 'CTRL+ALT+SKIID'. This release features an innovative collaboration with a beauty brand, pushing the boundaries of album concepts. Alongside the album's release, the group embarked on a multi-faceted promotional campaign, appearing on major music shows and web content, solidifying their comeback with high public interest and achieving career-best metrics.

ARrC kicked off their promotions on MBC M and MBC every1's 'Show Champion', followed by performances on KBS's 'Music Bank' and SBS's 'Inkigayo'. Their energetic performances, characterized by flawless teamwork and powerful choreography, captivated audiences. The title track 'SKIID's unique 'time-slip kick dance' during the chorus, combined with its depiction of youthful freedom, garnered widespread praise from domestic and international music fans immediately after broadcast.

The group also showcased their talents through various web content, including Dingo Music's 'Hidden Track Dance' and 'it's Live', as well as M2's 'Relay Dance'. ARrC's unwavering live vocals and immense energy in these contents further cemented their distinct musical identity. In a special fan service, they performed the 'SKIID' choreography while dressed as F1 drivers in their own content, creating a buzz among fans.

Adding to their busy schedule, ARrC appeared on SBS Power FM's 'Cultwo Show', charming listeners with not only their vocal prowess but also their witty banter and cheerful personalities.

The collaboration with Billlie members Sua and Siyoon was another highlight. ARrC released an OFFSET STAGE LIVE performance of their B-side track 'WoW (Way of Winning) (with Sua & Siyoon)' on their official YouTube channel, demonstrating remarkable synergy and expanding their musical spectrum.

Notably, ARrC pioneered a new concept with their 'beauty album' through collaborations with global K-beauty platform JOLSE and beauty brand KEYTH. This unique approach fueled fandom growth in countries like Vietnam, Indonesia, and Brazil. Driven by this enthusiastic reception, their album sales doubled compared to their previous release, 'HOPE', setting a new personal best for first-week sales.

'CTRL+ALT+SKIID' delves into the emotions of youth, feeling stuck in a loop of exams, competition, and failure, like an 'Error'. The album expresses themes of recovery and playful rebellion, resonating strongly with Gen Z. ARrC's diverse activities across various platforms have heightened expectations for their future endeavors. The title track 'SKIID' has already charted high on iTunes K-POP Top Song charts in Vietnam and Taiwan, underscoring their growing global popularity.

Korean netizens are buzzing about ARrC's successful comeback, with comments like 'ARrC's comeback is amazing!', 'The song is great and their stage presence is insane', 'The beauty brand collaboration is so fresh', and 'Looking forward to their next comeback'.