
NEWBEAT Scores Successful Debut Week with 'LOUDER THAN EVER', Dominating Global Charts
K-pop group NEWBEAT, comprised of Park Min-seok, Hong Min-seong, Jeon Yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yun-hu, and Kim Ri-u, has successfully concluded their first week of promotions for their first mini-album, 'LOUDER THAN EVER'.
The album, featuring all English lyrics, has quickly made waves on international charts and online communities, solidifying NEWBEAT's global appeal. The group showcased their evolved musical spectrum through the mini-album, which includes the double title tracks 'Look So Good' and 'LOUD', as well as 'Unbelievable' and 'Natural'. The album's high production value is attributed to collaborations with renowned international producers like Neil Ormandy, who has worked with aespa and Billboard Top 10 artists, and Candice Sosa, known for her work with BTS.
NEWBEAT actively promoted on major Korean music shows, captivating audiences with their diverse styling, from sharp all-black suits to daringly sexy outfits during their performances of 'Look So Good'. Their global reach was immediately evident as the group trended worldwide on X (formerly Twitter) at second place shortly after the album's release. They also secured spots on the US platform Genius charts and dominated YouTube charts in Korea, including the daily music video chart and YouTube Shorts trending music.
Beyond the US, NEWBEAT garnered significant attention in China, with related keywords trending on Weibo. This growing popularity led to a significant partnership: NEWBEAT has signed a management contract with Modern Sky, China's largest original music company. This collaboration is expected to pave the way for official album releases and expanded activities in the Chinese market.
To connect with their fans, NEWBEAT hosted a special pop-up cafe event in Seoul on the 8th, marking a meaningful start to their comeback week. With a strong start and impressive global traction, NEWBEAT is poised for continued success.
Netizens are buzzing about NEWBEAT's strong comeback. Comments include, "NEWBEAT never disappoints! This album is a total hit!", "Their talent is recognized internationally! I'm even more excited for their future", and "The visuals in the music video are insane, I can't wait to see more performances!"