Netflix Rewards 'K-Pop Demon Hunters' Success with $15 Million Bonus to Sony Pictures

In a move signaling strong satisfaction with the global phenomenon 'K-Pop Demon Hunters,' Netflix has reportedly awarded a substantial cash bonus of $15 million (approximately 21.8 billion KRW) to production company Sony Pictures.

The Hollywood Reporter revealed on the 6th (local time) that the substantial bonus was part of the sequel production deal, further solidifying a long-term partnership between the two entities.

Sources suggest the bonus is more than just a reward for box office success; it's considered a strategic incentive to expedite the sequel's contract finalization. This decision underscores Netflix's commitment to expanding its global K-content lineup.

Furthermore, Netflix has reportedly increased the initial investment for the original project from $25 million to $40 million, indicating a significant boost in funding for the upcoming installment.

'K-Pop Demon Hunters' follows K-pop superstars Lumi, Mira, and Joy as they moonlight as heroes protecting the world behind their dazzling stage performances. The animated action-fantasy quickly topped global charts upon release, setting a new record for Netflix's most-watched film and surpassing over 300 million cumulative views.

The soundtrack also garnered significant acclaim, with the OST 'Golden' receiving five nominations at the 68th Grammy Awards, including 'Song of the Year,' highlighting the successful fusion of K-pop and animation.

Industry insiders view this bonus as a strategic investment by Netflix to cultivate the K-pop and animation combination as a global trend. 'K-Pop Demon Hunters 2' is currently in the early stages of development, with Netflix expected to expand the universe and bolster its global original projects centered around K-content.

Fans are buzzing online, with comments like 'Netflix's scale is insane!', 'K-Pop Demon Hunters was so good, can't wait for the sequel!', and 'The blend of K-pop and animation is genius, hope to see more like this!' showing strong anticipation.