Noh Hee-young and Kwon Sung-joon Join MBN's 'Cheonha Jjepang' as Judges, Set to Ignite K-Bakery Craze with Unmatched Expertise

Industry titan Noh Hee-young and 'Black and White Chef' winner Kwon Sung-joon are set to join MBN's K-bakery survival show, 'Cheonha Jjepang' (roughly translated as 'Heavenly Baking'), as formidable judges.

Scheduled to premiere in February 2026, 'Cheonha Jjepang' is Korea's first K-bakery survival program aimed at discovering the ultimate bakers who will lead the global 'K-bread' phenomenon. The competition will feature 72 contestants, ranging from renowned master bakers nationwide to world-class patissiers and innovative home bakers, all vying for the top title.

Noh Hee-young, dubbed the 'Midas of the Food Industry,' brings a wealth of experience from successfully launching numerous iconic brands such as 'Bibigo,' 'Olive Young,' and 'VIPS.' Her sharp analytical skills and unique branding insights are expected to elevate the show's professional appeal.

Chef Kwon Sung-joon, celebrated as the winner of 'Black and White Chef' and nicknamed 'Napoli Mafia,' is a key figure driving the K-food wave. Renowned for his exceptional culinary skills and creative flair, he is expected to offer candid critiques and encouraging feedback to the contestants.

The production team expressed confidence, stating, "With the addition of Noh Hee-young and Kwon Sung-joon, we are certain that 'Cheonha Jjepang' will spearhead the global 'K-bakery' craze, following in the footsteps of 'K-food.'" The show is a joint investment between a production dream team with expertise in survival and food variety shows, and K-Bakery Global, a leader in the global K-bakery industry, and is slated for broadcast in February 2026.

Netizens are expressing excitement, with comments like 'This is a combination I can trust,' 'I'm so curious to see what kind of bread will be created,' and 'Cheering for the globalization of K-bakery!' showing high anticipation for the program.