Melon's 'The Moment' Concludes Successfully, Offering 16,000 Fans Unforgettable Experiences with Favorite Artists

Music platform Melon has successfully wrapped up its special concert and fan meet-up series, 'The Moment : Live on Melon,' which spanned approximately 40 days.

The series, which began in late September, featured fan meet-ups with prominent K-pop artists and special concerts across diverse genres. A total of 13 concerts and 3 fan meet-ups offered exclusive benefits to Melon subscribers, with around 16,000 fans filling the venues, creating memorable moments of connection with their favorite artists.

Notably, the fan meet-ups, which included K-pop artists like Key (SHINee), WOODZ, and Lee Chang-sub, highlighted Melon's 'Intimacy' indicator. This feature, which quantifies a fan's affinity for an artist's music on a scale of 1 to 99, prioritized fans with high intimacy scores. The event successfully rewarded active engagement on Melon with offline experiences, proving its value as a fan reward.

Fans participated in intimate communication programs with artists, such as 'Playlist Filling' and 'Song Quizzes,' creating unforgettable memories.

The special concerts showcased a wide array of popular domestic artists, including SUHO of EXO, 10CM, Ben, Kyungseo, Daybreak, and Soran, alongside classical musicians, musical actors, and J-pop artists, catering to the diverse musical tastes of fans. Surprise joint performances by artists performing on the same day added to the fans' enjoyment.

A Melon representative stated, "Through 'The Moment : Live on Melon,' we provided subscribers with the ultimate musical experience," adding, "We will continue to enhance our platform membership through large-scale festivals like MMA and subscriber reward events like this."

Netizens reacted positively to Melon's 'The Moment' event, with comments like, "Thanks to Melon, I could meet and interact with my favorite artist, which was amazing," "Inviting only high-intimacy fans is so motivating!", and "I hope they hold more special events like this in the future."