From Host to Beauty Mogul: Seo-kyung Jung's 'BLANC LAWDER' Eyes Global Domination

Beauty brand 'BLANC LAWDER,' launched by home shopping host Seo-kyung Jung, is experiencing a surge in popularity both domestically and internationally, marking a rapid ascent in the market.

The brand has successfully driven sales by achieving consecutive sell-outs during recent home shopping broadcasts. This success is attributed to the synergy between CEO Jung Seo-kyung's broadcasting expertise, honed during her career as a host, and the high quality of her products, which have resonated strongly with consumers.

Notably, the upcoming release of the Season 3 cushion foundation on November 24th is generating significant industry buzz. A BLANC LAWDER representative stated, "Building on the success of our existing products, the new cushion foundation is also highly anticipated."

BLANC LAWDER's global expansion strategy is particularly noteworthy. The brand has secured an export contract with Indonesia, marking its foray into the Southeast Asian market, and has confirmed its entry into Japan's leading home shopping channel, QVC Japan.

With further expansion plans for Taiwan's momo shopping channel and the US Amazon marketplace, BLANC LAWDER is solidifying its position as a premier K-beauty brand on the global stage.

An industry insider commented, "CEO Jung Seo-kyung's extensive broadcasting experience and deep understanding of consumer needs are directly reflected in product development, creating formidable competitiveness. As the brand simultaneously expands into Asian and North American markets beyond Korea, its growth trajectory is expected to accelerate significantly."

All eyes are on the achievements Seo-kyung Jung, who has successfully transitioned from a broadcaster to a beauty entrepreneur, will secure with BLANC LAWDER on the international front.

Netizens are showing strong support, with comments like, 'I was always curious watching CEO Jung Seo-kyung on TV, it's amazing she launched her own brand,' 'Looking forward to the cushion! Is it going to sell out again?', and 'With international expansion, it really shows the power of K-beauty.'