Bulgari Unveils Enchanting 2025 Holiday Campaign Inspired by the Magic of Rome

Italian luxury house Bulgari has announced its captivating 2025 holiday campaign, drawing inspiration from the magical moments of Rome.

The campaign, masterfully directed by photography duo Bruno+Nico, features a stellar cast including Giedre Dukauskaite, Kit Price, Ji-hoon Kim, Mike Nguyen, and Jasmine Tookes, all embodying the festive spirit of the holiday season.

Bulgari highlights its iconic jewelry collections – Serpenti, Diva's Dream, B.zero1, Bulgari Bulgari, and Bvlgari Aluminium – with versatile styling options. Designs adorned with yellow gold, vibrant gemstones, and diamonds are presented to encourage layering and mix-and-match approaches.

In its watch line, Bulgari offers an array of choices for holiday gifting, including Serpenti Tubogas, Serpenti Seduttori, Bulgari Bulgari, Bvlgari Aluminium, Octo Roma, and Octo Finissimo.

At Bulgari Hotels & Resorts, guests can indulge in a special traditional Italian menu curated by Michelin-starred chef Niko Romito, along with signature panettone, served at the Christmas House 'La Casetta'.

Domestically, the 'Diva's Dream Pop-Up' initiated at Hyundai Department Store's Pangyo branch is currently touring. On November 7th, Bulgari Ambassador Ji-won Kim visited the Pangyo store, showcasing her holiday styling. The pop-up will subsequently tour other locations including Centum City, Gangnam, and The Hyundai Seoul, offering diverse experiences such as special gift packaging services and selfie personalization.

Online, Bulgari will run a promotion from November 10th to December 25th, providing holiday special packaging and greeting cards through its official online store and KakaoTalk Gift.

Netizens reacted enthusiastically to the news of the campaign and Bulgari Ambassador Ji-won Kim's visit, commenting, "She looks stunning in the holiday collection!", "Can't wait to experience the pop-up," and "Bulgari is definitely making my holiday wish list this year."