NEWBEAT Concludes Successful Comeback Week, Solidifying Status as 'Next-Gen Global Icons'

Global K-pop sensation NEWBEAT (Park Min-seok, Hong Min-seong, Jeon Yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yun-hu, Kim Ri-u) has successfully wrapped up their first week of promotions for their mini-album ‘LOUDER THAN EVER’, firmly establishing their presence as the 'next-generation global icons'.

Released on the 6th, ‘LOUDER THAN EVER’ features all English lyrics, strategically targeting the global music market. The album boasts high production quality, with contributions from renowned international hitmakers such as Neil Ormandy, who has collaborated with artists like aespa and Billboard Top 10 acts, and Candace Sosa, known for her work on BTS albums.

The group actively promoted their comeback on major music shows including SBS funE’s ‘The Show’, MBC M·MBC every1’s ‘Show! Champion’, KBS2’s ‘Music Bank’, and SBS’s ‘Inkigayo’, featuring their double title tracks ‘Look So Good’ and ‘LOUD’.

Notably, the music video for ‘Look So Good’ garnered significant attention, ranking 7th on YouTube’s daily trending videos and 12th for popular shorts immediately after its release. The song also achieved 28th place overall and 22nd on the pop chart on the American music platform Genius.

NEWBEAT's global influence was further evident as ‘Look So Good’ topped real-time trends on X (formerly Twitter) in the US at number 2, dominating trends in major cities like New York, Los Angeles, and Boston.

The group also experienced an explosive response in China, signing a management contract with Modern Sky, a leading original music company in China, marking the beginning of their activities in the Greater China region. They quickly climbed the Weibo real-time search rankings, proving their burgeoning global presence.

To connect with their fans, NEWBEAT held a special one-day cafe event on the 8th in Hongdae, Seoul, creating meaningful memories with their supporters. With such remarkable achievements and fervent fan support in their comeback week, anticipation is high for NEWBEAT's future endeavors.

NEWBEAT is also scheduled to perform at the ‘2025 Sports Seoul Half Marathon’ on November 30th at the Yeouido Hangang Park Event Plaza, promising an energetic performance to cheer on the marathon runners and add to the festive atmosphere.

Fans are expressing excitement, with comments like "So proud of their successful comeback!", "Their global reach is undeniable", and "Can't wait to see what they do next!" flooding social media platforms.