ASTRO's Cha Eun-woo's Brother, Dong-hwi Lee, Takes the Stage as an AI Expert

Dong-hwi Lee, the younger brother of ASTRO member Cha Eun-woo, has garnered attention by appearing on a prestigious conference stage as an AI expert.

Lee presented at the 'AI Summit Seoul & Expo 2025' held on the 10th, delivering a lecture on the theme 'AI Recipe: An AI Created for My Brother Evolves into a Brand Verification Tool.' Alongside Unboundlab CEO Joseph Yong, he delved into the importance and application of AI data crawling models.

AI data crawling models are key technologies that automatically collect and extract data from websites, transforming it into a format that AI models can utilize immediately. As AI technology adoption becomes a major topic across various industries, including entertainment, interest in this field is rapidly growing.

The AI Summit Seoul introduced Lee as a researcher who, within Unboundlab's investment team, researches and advises on AIX projects for investments in AIX bolt-on and roll-up, leveraging his background in media, including marketing projects at Cheil Worldwide and Pantei.

Lee shared how his 'AI for my brother' experiment, initially driven by personal motivation, evolved into exploring the efficiency of solving industry-specific niche management problems with AI using various combinations of foundation models. He presented its potential application as a brand verification engine, demonstrating a pathway to productization valuable for venture investment and corporate advisory services.

A graduate of Fudan University, Lee previously worked at a major domestic advertising company before joining Unboundlab. He has previously appeared on tvN's 'You Quiz on the Block' and 'Finland, We're Renting' alongside his brother Cha Eun-woo, capturing public interest.

Netizens reacted with surprise and support, commenting, "Cha Eun-woo's brother is truly talented!", "Amazing to be an AI expert," and "Both brothers are outstanding."