CRAVITY Lights Up Comeback with Interactive 'Lemonade Fever' Talk Live, Connecting Deeper with LUVITY
K-pop group CRAVITY has successfully concluded their comeback talk live event for their latest album, 'Dare to Crave : Epilogue', engaging fans in a night of fun and shared experiences.
The event, held on the 10th via CRAVITY's official YouTube and TikTok channels, welcomed members of their official fanclub, LUVITY, creating a more intimate and engaging atmosphere.
Donning casual styles inspired by their title track 'Lemonade Fever', the members exuded a warm and refreshing visual presence. MCed by Wonjin, the talk live kicked off with an introduction to the new album, followed by enthusiastic greetings to their fans.
The talk live was creatively structured around the album's theme of 'senses', incorporating various activities. The session began with a viewing of the 'Lemonade Fever' music video. Following the screening, members reenacted key choreography points, including a memorable moment from the music video shoot where they playfully decided who would get hit by water sprays, promising fans a fun behind-the-scenes look.
Fans were then treated to listening sessions for the B-side tracks 'OXYGEN' and Allen's self-composed song 'Everyday'. The members shared anecdotes from the recording process and heartfelt stories about their inspiration, particularly highlighting the connection with LUVITY.
A tactile experience involved an album unboxing, where members showcased the album's contents and jacket photos. A particular highlight was the random draw for the limited edition 'Kkru' character cards, which have garnered significant fan attention, fostering a lively and friendly mood.
The taste and smell segments saw the members playfully concocting their own unique lemonade flavors, inspired by 'Lemonade Fever', sharing their preferences and further enhancing the interactive experience.
'Dare to Crave : Epilogue' is described as an album that expands on the desires expressed in their second full album, intricately weaving a narrative through sensory experiences. The album features the members' active participation in songwriting, including Allen's self-produced track, adding a layer of sincerity.
With the release of 'Dare to Crave : Epilogue', CRAVITY has officially begun their comeback promotions and plans to connect with fans through various music shows and engaging content.
Netizens reacted positively, commenting, 'This live session felt so personal because the members were actively involved!', 'CRAVITY really knows how to make a comeback feel special for us,' and 'Loving the concept of this album so much!' Their enthusiasm highlights the strong connection between the group and their fanbase.