IVE's Rei Charms Fans with 'Baby Powder' Cover Filmed in Paris

IVE's Rei, widely recognized as the 'MZ Wannabe Icon,' is captivating fans with her multifaceted talents.

Her agency, Starship Entertainment, recently unveiled a special cover video titled 'Baby Powder Covered by IVE REI' on IVE's official social media channels. In the video, Rei reinterprets the song 'Baby Powder' by American singer-songwriter Jenevieve, infusing it with her signature sophisticated sensibility. She mesmerized viewers with her relaxed groove, captivating vocal tone, and effortlessly clean high notes.

The video, filmed in Paris, France, has garnered significant attention. Rei took advantage of her time in Europe, where she was attending events such as the Valentino 2026 Spring/Summer Collection fashion show, to capture these special moments for her fans. The resulting video is a testament to Rei's unique artistic vision.

This year, Rei has been at the forefront of K-pop challenge trends, particularly with her 'Rampaging Guinea Pig' segment for 'ATTITUDE,' generating considerable buzz. She recently received the 'Best Trend Leader' award at the 'TikTok Awards Korea 2025,' solidifying her status as an 'All-Time Trendsetter.' Furthermore, during IVE's second world tour, 'SHOW WHAT I AM,' she unveiled an unreleased solo track, 'IN YOUR HEART,' at the Seoul concert, enchanting the audience with her lovely stage presence. Rei consistently demonstrates a broad spectrum of talent, excelling in both group and solo activities.

Meanwhile, IVE kicked off their second world tour, 'SHOW WHAT I AM,' on October 31st and will continue through November 2nd at the KSPO DOME (formerly Olympic Gymnastics Arena) in Seoul.

Netizens are showering the video with praise, commenting, 'Rei's Parisian vibe is insane,' 'Her voice is so sophisticated,' and 'As expected from trendsetter Rei!' Many are also expressing anticipation for future covers and fondly recalling her solo stage during the concert.