Youth Icons TWS Appointed as New Faces for MLB's 2025 Winter Campaign

TWS (Shin Yu, Do Hoon, Young Jae, Han Jin, Ji Hoon, Kyung Min), who have rapidly emerged as icons of youth, have been selected as the new faces for MLB's 2025 Winter Campaign.

According to their agency Pledis Entertainment on the 11th, TWS will embody the premium lifestyle brand MLB with their signature free-spirited and hip charm. The campaign visuals released alongside the announcement showcase TWS's uninhibited appeal, blending their fresh energy with street sensibility.

MLB stated, "This campaign was completed by harmonizing TWS's fresh energy and hip street sensibility. We aimed to showcase the brand's sophisticated vision through TWS," explaining their decision.

Beyond their new role with MLB, TWS has been actively engaging with various brands in fashion and beauty, further solidifying their status as 'youth icons' of the current generation. Their bright, healthy image, high popularity, and outstanding visuals are drawing significant attention across industries.

Meanwhile, TWS's 4th mini-album 'play hard' title track 'OVERDRIVE' is showing sustained popularity, even climbing the charts after their official promotions have ended. The song notably rose four spots to 88th on the Melon weekly chart (for the week of November 3rd-9th), demonstrating remarkable staying power.

TWS is set to cap off the year with consecutive appearances at global awards ceremonies and festivals, starting with the '2025 MAMA AWARDS' on November 28th-29th, followed by the '2025 FNS Kayosai' on December 3rd, the '10th Anniversary AAA 2025' on the 6th, and 'COUNTDOWN JAPAN 25/26' on December 27th.

Netizens are reacting enthusiastically, with comments like "TWS is truly a trending group! Being MLB models is such a perfect fit," "TWS has the visuals, talent, and fashion sense - I'm even more excited for their future," and "Let's get 'OVERDRIVE' to climb the charts! They shine even brighter on stage."