FIFTY FIFTY Drops Colorful Hip-Hop MV for 'Skittlez', Showcasing Unique Charm

Global sensation FIFTY FIFTY is proving that their hip-hop endeavors are just as captivating as their previous releases.

On the 10th at noon, FIFTY FIFTY unveiled the music video for 'Skittlez,' a track from their third digital single 'Too Much Part 1.'

'Skittlez' marks FIFTY FIFTY's first foray into the hip-hop genre, and the accompanying music video is drawing attention with its unique direction and vibrant points.

Through the music video, FIFTY FIFTY expresses a lovely take on hip-hop with diverse styling concepts, doubling the song's charm that bursts forth colorfully like a rainbow.

The track, which garnered significant buzz among fans when first revealed during pre-comeback busking stages, is praised for its perfect harmony between a minimal hip-hop mood and glossy vocals. Words like 'Rainbow,' 'Drop,' and 'Pop' visually create imagery, intuitively showcasing FIFTY FIFTY's trendy energy.

Furthermore, the song uses 'Skittlez' as a metaphor for the moment emotions erupt all at once. The lyrics, depicting a sweet chaos born from the intermingling of feelings like different colored candies, blend seamlessly with the members' vocals.

Following their title track 'Love Me Like That' (가위바위보), the 'Skittlez' music video offers a different charm and, with its high-quality visuals rivaling the title track, is further igniting excitement for their comeback activities among global fans.

FIFTY FIFTY is scheduled to meet fans at the '2025 Korea Grand Music Awards (2025 KGMA)' ceremony, held at the Incheon Inspire Arena on the 14th and 15th.

Fans are reacting positively, commenting, 'Hip-hop from FIFTY FIFTY is so fresh!', 'The MV color palette is insane, the rainbow concept suits them so well,' and 'The lyrics are so cute and the song is super addictive!'