ATEEZ Tapped as New Faces for Shilla Duty Free, Unveiling Captivating Campaign Photos

Global sensation ATEEZ has been appointed as the new promotional models for Shilla Duty Free, adding another prestigious endorsement to their international acclaim.

The announcement was made on the 12th, accompanied by the release of a stunning photoshoot featuring the eight-member group. Captured against a bright backdrop, ATEEZ members donned sharp black and white suits, instantly commanding attention. Their striking visuals and luxurious styling in the campaign photos have sent waves of excitement through their global fanbase.

This strategic move by Shilla Duty Free is aimed at attracting a new demographic of customers interested in K-culture, extending beyond their traditional clientele.

Through various marketing activities with ATEEZ, Shilla Duty Free plans to enhance its brand image, making it appear younger and more sophisticated. They intend to leverage content marketing to highlight their unique services and products, while also expanding customer engagement and planning special promotions for international shoppers.

Since their debut in 2018, ATEEZ has earned the title of 'Performance Kings' for their unique musical concepts and powerful performances, garnering immense popularity worldwide. Their global success is marked by their debut on the Billboard 200 chart with their 7th mini-album in 2021, followed by topping the chart with their 2nd full-length album in 2023 and again with their 11th mini-album in November last year.

Further solidifying their international status, ATEEZ's 12th mini-album title track 'Lemon Drop', released in June, debuted at number 69 on the Billboard Hot 100, marking their first entry onto the chart. Following this, 'In Your Fantasy', the title track from their 12th mini-album edition released in July, also entered the Hot 100 at number 68, setting a new personal best.

Having conquered not only the domestic market but also the global music scene, ATEEZ is expected to showcase their immense potential through diverse activities as the new promotional models for Shilla Duty Free.

Fans have reacted enthusiastically online, with comments like 'ATEEZ as Shilla models? Perfect match!', 'Their visuals in the photoshoot are insane, I'm already planning a visit!', and 'Shilla Duty Free is really stepping up, looking forward to more ATEEZ content!'