Chef Oh Se-deuk Joins Jaejoong's INCODE Entertainment

Celebrity chef Oh Se-deuk has officially signed an exclusive contract with INCODE Entertainment, the agency led by singer Kim Jae-joong.

INCODE Entertainment confirmed the news on the 12th, announcing their new partnership with the popular chef.

Oh Se-deuk first rose to fame in 2013 with his appearance on 'Hansik Daejeop 1' and subsequently became a household name through variety shows like JTBC's 'Please Take Care of My Refrigerator' and MBC's 'My Little Television.' His unique blend of 'ajae-mi' (middle-aged humor) and culinary skills captivated audiences, leading a cooking show craze.

He has consistently showcased his cooking prowess and entertainment value on various programs. Notably, he recently participated in the Netflix series 'Black White Chef: Culinary Class Warfare,' further cementing his multi-talented status.

An INCODE Entertainment representative expressed their delight: "We are thrilled to collaborate with Chef Oh Se-deuk, who is active not only as a chef but also as a broadcaster. We will fully support his endeavors across various fields."

Led by Kim Jae-joong, INCODE Entertainment houses artists such as Nicole, girl group SAY MY NAME, Kim Min-jae, Choi Yu-ra, Jung Si-hyun, and Song Ji-woo. The addition of Chef Oh Se-deuk signifies the company's strategic expansion into diverse business areas, accelerating its growth as a global entertainment entity.

Korean netizens expressed excitement, commenting, 'Chef Oh Se-deuk and Kim Jae-joong, what an interesting combination!', 'I've seen Chef Oh Se-deuk cook on TV a lot, looking forward to his future activities,' and 'INCODE Entertainment is really growing.'