ATEEZ Tapped as New Face of Shilla Duty Free, Igniting Global Fan Excitement
Global sensation ATEEZ has been appointed as the new promotional models for Shilla Duty Free, sparking immense interest from their international fanbase.
Shilla Duty Free officially announced the news on the 12th, unveiling a captivating photoshoot featuring the group. The released images showcase ATEEZ members exuding charisma in sharp black and white suits against a bright backdrop, immediately grabbing attention. Their striking visuals and luxurious suit fittings have sent waves of excitement through fans worldwide.
The selection of ATEEZ as Shilla Duty Free's new ambassadors is a strategic move aimed at attracting a new customer base interested in K-culture, extending beyond their existing clientele. Shilla Duty Free plans to leverage ATEEZ's popularity to enhance its young and sophisticated brand image. Through content-driven marketing initiatives linked with the group, they aim to expand customer engagement by highlighting Shilla Duty Free's unique services and products. Additionally, special promotions for global customers are in the pipeline.
Since their debut in 2018, ATEEZ has earned the title 'Performance Kings' for their masterful blend of unique music and powerful performances, garnering consistent adoration from fans both domestically and internationally. Their remarkable achievements on the Billboard charts further solidify their global appeal. Following their debut entry on the 'Billboard 200' with their 7th mini-album in 2021, ATEEZ reached the number one spot on the chart twice with their 2nd full-length album in 2023 and their 11th mini-album in November last year. Notably, their 12th mini-album's title track 'Lemon Drop,' released in June, made history as the first by a K-pop group to chart on Billboard's 'Hot 100' at number 69. The subsequent release, 'In Your Fantasy,' also entered the 'Hot 100' at number 68, setting a new personal best and underscoring their 'world-class' trajectory.
As ATEEZ continues to demonstrate their formidable influence across global markets, anticipation is high for the diverse activities they will undertake as Shilla Duty Free's promotional models, further showcasing their immense potential.
Fans reacted with overwhelming excitement, commenting, 'Our ATEEZ finally became Shilla models!', 'Let's conquer the duty-free shops with this visual,' and 'I'm running over as soon as the CF drops,' expressing their high anticipation.