BTS V Lights Up Global Cities with Stunning Visuals After Sending Exam Encouragement

Global superstar V of BTS kicked off his day by sending a heartfelt message of encouragement to students facing their college entrance exams, known as 'Suneung' in Korea.

Before the warm wishes could even fade, V's striking visuals began to dominate the urban landscapes, from Seoul to New York, adorning massive digital billboards and outdoor media across the world. V is currently captivating audiences as the model for an impressive eight brands spanning fashion, jewelry, beauty, finance, and beverages, showcasing his immense global appeal.

In South Korea, major promotions with brands like Coca-Cola, Compose Coffee, and Snow Peak have been ongoing for months, with TV commercials complemented by large-scale billboard advertisements blanketing key commercial areas throughout Seoul. In certain locations, simultaneous broadcasts of Coca-Cola and Compose Coffee ads created a breathtaking scene where 'the city became V'.

Fashion brand Speakpeak is also implementing a concentrated marketing strategy, focusing on high-traffic zones such as department stores, subway stations, Gwanghwamun, Olympic Expressway, and Gimpo Airport.

Internationally, the beauty brand TIRTIR's campaign is making a powerful impact. Amidst simultaneous promotions connecting Seoul, New York, London, Los Angeles, and Tokyo, V's videos are in constant rotation on seven out of ten screens at One Times Square in New York City's iconic Times Square. Including four additional large adjacent billboards, a total of eleven screens in the Times Square area are filled with V's captivating visuals. In Los Angeles, his presence extends to the massive exterior billboard of 'The Grove's' cinema, elevator media, and street-level advertisements along Melrose Avenue, broadening his reach and engaging fans.

In London, UK, the 'Piccadilly Lights' at Piccadilly Circus are showcasing V's stunning visuals. In Japan, beauty brand TIRTIR has unveiled large outdoor billboards alongside a pop-up store in Tokyo. This campaign is set to expand sequentially to Sapporo, Osaka, Fukuoka, and Kyoto, with nationwide TV commercials commencing on the 13th.

Meanwhile, V is scheduled to depart for Los Angeles on the 12th to attend a TIRTIR pop-up event.

Netizens reacted with awe, commenting things like 'This is V's power!', 'The whole world is covered in V lol', and 'So proud of our Tae-hyung!'. Many also noted, 'He even sent encouragement for the Suneung and now he's taking over all the ads, his scale is different.'