5th Gen Hot Rookie ifeye Transforms into 'K-Beauty Goddess' as Global Skincare Brand Model

The 5th generation hot rookie group ifeye has showcased their visual prowess by transforming into a 'K-Beauty Goddess' through a collaboration with a global skincare brand.

ifeye (members: Cassia, Rahee, Won Hwayeon, Sasha, Taerin, Miyu) unveiled a campaign video for the global beauty brand's 'Cryo Lover' campaign on their official social media on the 10th.

In the released video, ifeye appeared in powder blue velvet outfits, exuding their signature fresh and vibrant charm, amplified by a luxurious aura. Their appearance gave viewers a feeling of clarity and warmth, much like sunshine on a winter's day. This campaign marks a special collaboration following ifeye's appointment as models, merging the energy of K-Pop with the sensibility of K-Beauty.

Through this collaboration, ifeye is demonstrating their diverse charms beyond the stage, successfully expanding their activities into fashion and beauty, not just music. They plan to release various other content starting with this campaign.

Remarkably, ifeye was chosen as a global brand model just a month after their debut in late April, embarking on an exceptional path for a rookie group. After gaining attention with their debut song 'NERDY,' they released their second mini-album 'Sweet Tang' in July, continuing their non-stop activities. Furthermore, through performances on music shows and festivals like 'One Universe Festival' and '2025 Color in Music Festival,' they have established themselves as 'the representative performance group of the 5th generation' with their fresh yet powerful performances.

Meanwhile, ifeye has successfully concluded their promotions for the mini-album's title track 'r u ok?' and is now accelerating preparations for their next comeback.

Korean netizens are showering ifeye with praise for their transformation. Comments like, "As expected, our ifeye's visuals are insane," "Perfectly pulling off the look like a pictorial master," and "This side of you suits you so well! Looking forward to future activities" flooded the posts.