IU Charms in New Puradak Chicken Ad: 'You Don't Even Know Gochumayo?'

Puradak Chicken unveiled its new advertisement for its signature Gochumayo Chicken on the 14th, featuring brand ambassador IU.

The new campaign, released in a 5-part series, showcases IU's diverse charms in everyday settings, vibrantly highlighting the Puradak brand identity and the unique appeal of the Gochumayo Chicken.

A particularly catchy phrase, "You don't even know Gochumayo?", has been praised for its witty representation of the signature menu's allure across various scenarios, making the advertisement quite memorable.

Fans have been buzzing online, with comments like 'IU really suits everything she does!' and 'That catchphrase is so addictive, now I crave Gochumayo Chicken!' Many expressed their hope for IU to continue as the face of Puradak.