IVE's Jang Won-young Tops November Girl Group Brand Reputation Rankings, BLACKPINK's Jennie and Rosé Follow

IVE member Jang Won-young has secured the top spot in the November 2025 girl group individual brand reputation rankings, according to data analyzed by the Korea Corporate Reputation Research Institute. BLACKPINK's Jennie ranked second, with fellow member Rosé taking the third position.

The institute analyzed a total of 113,791,375 pieces of big data from 730 girl group members between October 16 and November 16, 2025. This marks a 2.06% increase compared to the 111,492,850 data points collected in October.

Brand reputation is calculated based on consumer behavior and online habits, incorporating participation index, media index, communication index, and community index. This metric helps gauge positive and negative sentiment, media interest, and consumer engagement.

Jang Won-young achieved a brand reputation score of 7,306,431. Her individual index breakdown included participation (1,541,484), media (1,425,592), communication (2,548,094), and community (1,791,262). Despite the top ranking, her score saw a 23.13% decrease from the previous month.

BLACKPINK's Jennie garnered a score of 7,120,297, with participation (715,745), media (721,207), communication (1,726,484), and community (3,956,861). Notably, Jennie experienced a significant 56.83% increase in her score compared to October.

Rosé, also from BLACKPINK, ranked third with a total score of 5,906,937. Her score was composed of participation (439,300), media (645,704), communication (1,361,366), and community (3,460,567). Her brand reputation score decreased by 23.60% from the prior month.

Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, commented, "IVE's Jang Won-young ranked first in the November girl group individual brand reputation analysis. The overall big data for girl group individuals increased by 2.06% compared to last month." He added that Jang Won-young's brand analysis showed high scores for links such as 'sexy, attractive, advertising' and keywords like 'XOXZ, I Love You I Love You Good Night, Lucky Vicky,' with a positive sentiment ratio of 93.56%.

Netizens reacted enthusiastically, with comments like "Jang Won-young is really amazing! Her popularity never fades," "BLACKPINK members are still strong, Jennie's rise is incredible," and "My favorite idol isn't on the list, but I hope they climb up next month!"