IVE's Jang Won-young Crowned #1 in Girl Group Brand Reputation for November 2025

IVE member Jang Won-young has once again solidified her status as the ultimate 'wannabe' icon for Gen MZ, topping the girl group individual brand reputation rankings for November 2025.

The Korea Corporate Reputation Research Institute announced on November 16th that Jang Won-young secured the top spot with a brand reputation index of 7,306,431, based on an analysis of 113,791,375 pieces of big data collected from October 16th to November 16th, 2025.

Her detailed scores show a well-balanced performance across categories: Participation Index at 1,541,484, Media Index at 1,425,592, Communication Index at 2,548,094, and Community Index at 1,791,262. Notably, a positive response rate of 93.56% highlights the overwhelming public favor she enjoys.

Gu Chang-hwan, the director of the Korea Corporate Reputation Research Institute, explained, "Link analysis for Jang Won-young's brand showed high scores for terms like 'sexy,' 'charming,' and 'advertising.' Keyword analysis revealed terms such as 'XOXZ,' 'I Love You Sleep Tight,' and 'Lucky Vicky' were highly associated with her."

During the survey period, the big data for individual girl group brand reputation increased by 2.06% compared to the previous month. Specific increases were observed in Brand Consumption (up 2.88%), Brand Issue (up 4.24%), and Brand Communication (up 6.24%), reflecting the dynamic K-pop market.

Jang Won-young has consistently appeared in the top ranks of brand reputation surveys multiple times this year, including in March, October, and November, demonstrating her sustained popularity.

Korean netizens reacted with admiration, commenting, 'As expected from Jang Won-young! Everything from her stage presence to her daily ads is perfect,' and 'Gen MZ wannabe icon confirmed! I hope she continues to succeed,' along with praise for her multifaceted appeal.