Rookie Group AtHeart Kicks Off US Promotions with Successful LA & New York Events

Rookie K-pop group AtHeart has officially launched its ambitious U.S. market entry, beginning with major promotional activities in Los Angeles and New York.

The group commenced its U.S. tour on May 1st (local time) with the 'AtHeart Experience' held at Titan Content Headquarters in Santa Monica, Los Angeles. Drawing a large crowd of fans from across the nation, AtHeart captivated the local audience with a unique fan event that blended powerful performances, distinctive artwork, and interactive fan engagement.

Achieving a significant milestone just two months after their domestic debut, AtHeart announced their entry into the U.S. music market, garnering considerable attention from fans both domestically and internationally. In New York, the group held a meet-and-greet with local fans at 'K-POP NARA,' a K-pop specialty store located on Broadway. Alongside this, they released an English version of their debut track 'Plot Twist' and a remix package, further connecting with their American fanbase.

AtHeart's presence was further amplified through appearances on prominent U.S. media outlets, including FOX 13 Seattle, the popular radio channel 102.7 KIIS FM's 'iHeart KPOP with JoJo,' and Audacy's 'Audacy’s Brooke Morrison.' These appearances marked the beginning of their full-scale U.S. market engagement.

Moreover, the group engaged in interviews with various American entertainment media such as THE BUZZ, Front Row Live, The Knockturnal, Character Media, and the New York daily newspaper AmNewYork. In their interview with THE BUZZ, when asked about their musical style, AtHeart shared their aspirations: "On our journey to find our unique sound, just like our first EP 'Plot Twist' which signifies an unexpected turn, we want to try various concepts and surprise you with music you never saw coming."

They also expressed their deep gratitude towards their fans, stating, "Our fans are a tremendous source of strength for us. They are the driving force behind our passionate performances and a constant reminder of why we came together as AtHeart. We want to repay this support with great music and performances."

AtHeart is accelerating its global market offensive with a wide range of activities, including a cover photoshoot for the renowned American magazine Tomorrow Magazine. Their global reach has expanded significantly, highlighted by their appearance on a large video screen at Madison Square Garden during a New York Knicks NBA game, sparking considerable buzz among international fans. Further interviews and content from their U.S. promotions will be released sequentially.

Notably, AtHeart has already been recognized by leading international media such as The Hollywood Reporter, NME, and Rolling Stone as 'The K-pop group to watch in 2025,' demonstrating their growing global influence since their debut. Their debut song 'Plot Twist' has achieved over 17 million cumulative streams on YouTube, 16.05 million music video views, and amassed 1.18 million subscribers, setting a new paradigm in the global K-pop scene.

Netizens are enthusiastically commenting, "AtHeart officially in the US! So proud!" and "They're going to hit it big! AtHeart's charm is definitely recognized in America." Many also expressed their love for the English version of 'Plot Twist,' saying, "Love the English version of 'Plot Twist'! Will keep supporting you!"