CHUU's 'Green Vibe': From 'Human Vitamin' to Eco-Icon as Carbon Neutrality Ambassador

Singer CHUU is expanding her reach from a 'human vitamin' to an 'eco-icon' with her refreshing charm and commitment to environmental protection.

Her agency ATRP released behind-the-scenes photos from a public service announcement shoot for the Presidential Committee on Carbon Neutrality and Green Growth (PC CNE) on their official social media channels on the 17th, capturing fans' attention.

In the released photos, CHUU showcased her vibrant and positive energy, sporting long, straight hair and a casual outfit of a cream-colored t-shirt paired with a green knit. CHUU was officially appointed as a 'Net-Zero Ambassador' for the PC CNE on the 30th of last month, marking her official entry into environmental advocacy.

The PC CNE stated that CHUU was selected as an ambassador due to her status as a 'representative artist of the MZ generation with a bright and positive image, fostering public consensus and promoting lifestyle changes.' Given CHUU's consistent efforts on her YouTube channel 'Jjipyeo CHUU,' where she has actively shared eco-friendly practices like reducing single-use items, vegan cooking, and proper recycling, her ambassadorship is expected to create significant synergy.

At the time of her appointment, CHUU expressed her conviction on environmental issues, stating, 'Carbon neutrality isn't a grand task; it's a small choice I can make right here, right now.' Moving forward, CHUU will be responsible for effectively conveying the PC CNE's core campaign message, 'Green Benefit,' to the public. She will participate in the production of promotional videos and social media campaign content, and continuously spread messages of practice through her own social media channels.

With her multifaceted activities spanning music, entertainment, acting, and now environmental protection, CHUU's principled actions are garnering significant attention.

Netizens reacted positively to the news, with comments like 'Is CHUU really an angel?', 'It's great to see her leading environmental protection efforts,' and 'I'll be cheering for CHUU's future activities!'