ILLIT Heightens Anticipation with Intriguing Hints for 'NOT CUTE ANYMORE' Music Video

Girl group ILLIT has significantly heightened anticipation for their comeback by releasing intriguing hints surrounding their new music video.

On the 17th, ILLIT (members Yoonah, Minju, Moka, Wonhee, Iroha) unveiled three versions of a moving poster for their upcoming single album ‘NOT CUTE ANYMORE’, featuring the title track of the same name, on the HYBE LABELS YouTube channel.

The released teasers are short yet impactful and audacious. The first video creates a peculiar tension with the back view of someone standing still in a serene, snow-covered landscape. In the second video, Moka, with striking bleached hair and a chic expression, captures attention by firing a gunshot. The final video features a pink tombstone inscribed with ‘CUTE IS DEAD’, accompanied by an mysterious ringtone, amplifying curiosity about the main video.

ILLIT consistently garners intense interest with every content release. Previously, they presented a fresh charm to global fans with concept photos showcasing a kitschy and wild styling that broke away from their existing image. Now, with these moving posters, they are demonstrating their limitless concept-swallowing ability by revealing unexpected new facets.

The expansion of their musical spectrum is also noteworthy. The title track ‘NOT CUTE ANYMORE’ directly expresses the desire to move beyond being perceived as merely cute. The song was produced by Jasper Harris, a renowned producer who achieved a Billboard ‘Hot 100’ #1 and a Grammy nomination, along with contributions from domestic and international singer-songwriters such as Sasha Alex Sloan and youra, promising to bring out ILLIT's diverse charms.

Following the moving poster, two official teasers will be unveiled on the 21st and 23rd. The highly anticipated new album and music video are set to be released on the 24th at 6 PM.

Fans are buzzing with excitement over ILLIT's bold comeback concept. Netizens are commenting things like, 'This new concept is absolutely stunning!', 'ILLIT's transformation is incredible!', and 'Can't wait for the music video to drop!' showing their eager anticipation.