Rookie Group NEWBEAT Aims for Global Domination with First All-English Album 'LOUDER THAN EVER'

Rookie boy group NEWBEAT is setting their sights on the global music scene with their latest mini-album, 'LOUDER THAN EVER'.

The new release features an entirely English tracklist, a bold strategy reflecting the group's commitment to connecting with international fans. Park Min-seok shared, "Since our trainee days, we've strongly desired to connect more closely with our overseas fans," explaining the decision to go all-English.

Led by double title tracks 'Look So Good' and 'LOUD,' the album offers a sophisticated take on early 2000s retro vibes, diverging from their debut's 90s old-school hip-hop sound to appeal to a broader audience. The members cited diverse influences, from global artists like Chris Brown and Travis Scott to Korean singers Lee Seung-gi, Shin Yong-jae, and Kwon Jin-ah, contributing to the album's multifaceted musical palette.

"We are a team that constantly challenges itself, but we believe in doing so with depth," the members stated, emphasizing their dedication to thorough study and research into music and genres rather than superficial exploration. This dedication is already yielding results. 'Look So Good' charted in seven countries on iTunes and entered the US Genius chart, receiving significant international acclaim. Furthermore, their management contract with Modern Sky, China's largest original music company, signals a strong push into the Chinese market.

The members also expressed deep gratitude towards their fans. Jeon Yeo-yeo-jeong remarked, "We are so thankful to the fans who travel to see us, and we wanted to showcase our expanded spectrum with this new album." Park Min-seok added, "We aim to achieve first place and become artists our fans can be proud of."

Korean netizens are buzzing about NEWBEAT's ambitious all-English album strategy. Comments include: "This is a global strategy on par with major agencies!", "NEWBEAT is really going to conquer overseas markets this time!", and "All the tracks are so good, I'm already on an infinite replay."