Former S.E.S. Star Eugene Announces Global Business Venture, Shares Update from Shanghai Expo

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Former S.E.S. Star Eugene Announces Global Business Venture, Shares Update from Shanghai Expo

Seungho Yoo · November 18, 2025 at 04:44

Eugene, a beloved former member of the iconic K-pop group S.E.S., has unveiled her ambitious journey as an entrepreneur, captivating fans with her recent endeavors.

Having dedicated herself to a cosmetic project utilizing Centella Asiatica (병풀) she cultivated herself, Eugene is now setting her sights on the global market. She recently participated in the China International Import Expo (CIIE) in Shanghai, showcasing her new vision.

Through a detailed Instagram post, Eugene shared glimpses of her busy yet authentic life. Her posts, ranging from casual chic to sophisticated blazer styles, painted a picture of unwavering sincerity amidst a demanding schedule.

Eugene revealed her deep involvement in every stage of her product development, from growing Centella Asiatica to research and planning. "I am truly grateful that our health food products are already loved by so many," she shared. "Now, I am preparing various projects with all my heart, time, and conviction."

Her experience at the Shanghai CIIE proved to be a significant source of inspiration. "From the moment I entered the exhibition hall, I was overwhelmed. Brands from every country clearly expressed their philosophy in every booth, down to the smallest detail," Eugene explained. "I realized that this is how one begins to move towards the global stage."

She emphasized her commitment, stating, "Delivering the value of a good product is just as much my responsibility as creating it," highlighting her strong resolve for international expansion.

Addressing fans who worried about the pause in her YouTube content, Eugene apologized, explaining that her focus on the projects had led to the delay. She assured them that her channel, 'Human That's Eugene' (인간That’s슈), is currently being revamped for more candid and engaging content, with uploads planned for December.

Concluding with a message of growth and hope, Eugene remarked, "I've realized that there's so much to learn even as an adult. Learning brings me excitement and hope." She promised to return with a stronger and more sincere presence.

Fans have responded with overwhelming support, commenting, "Entrepreneur Eugene is so cool!", "Cheering for your global challenge!", and "Looking forward to the Centella Asiatica cosmetics!"

#Shoo #S.E.S. #Centella Asiatica #China International Import Expo #CIIE #Human That's Eugene